It happens every Spring Carnival, racegoers get carried away with their BS when talking racing tips to fashion. For the third time Sportsbet is urging racegoers to BS responsibly.
Welcoming back the BS Brigade, a crack team of BS experts, monitoring and promoting responsible levels of BS on and off track by using the Sportsbet app.
Written and produced by Sportsbet’s internal creative team, we created 6 hero TV commercials, digital videos, radio, activations, print advertising, and social content.
I was responsible for post production.
Promo Components
Photography
My Role: Post Production Manager
Director Matt Weston
Production: Palomina & Sportsbet Internal
Photography: Chillary