It happens every Spring Carnival, racegoers get carried away with their BS when talking racing tips, form or even fashion. All of a sudden everyone’s an ‘expert’. This year Sportsbet is urging racegoers to BS responsibly.
Introducing the new BS Brigade, a crack team of BS experts, monitoring and promoting responsible levels of BS on and off track by using the Sportsbet app.
Written and produced by Sportsbet’s internal creative team, we created 11 TVCs, digital videos, radio, print advertising, and social content.
I was responsible for post production.
Photography
Design Work
My Role: Post Production Manager
Director: Barney Howells
Studio: Sportsbet Internal
Photography: Chris Hillary