The BS Brigade were introduced last year to maintain healthy levels of BS at the tracks. BSi is an evolution of last years campaign which now has a secret high-tech lab hidden underneath the field, helicopters and surveillance vans.
The campaign was created by Sportsbet’s internal creative & production team with the support of Deloitte Digital and Finch. I managed the internal post production.
Character Stills
My Role: Post Production Manager
Director: Barney Howells
Photography: Chris Hillary