In 2020 Sportsbet launched our Elite Average Games campaign, which celebrates everyday Aussies performing in everyday events on the big stage. The campaign was a hit in Australia and around the world.
The brand platform was developed by Sportsbet’s in-house team, in collaboration with production partner Palomina. Over the 2 years we created 30+ TV ads covering 10 invented sports from bin racing to sock sliding. The campaign also had a large print, media, digital, radio presence plus multiple activations. .
I was co-managing the post production with our partners at Palomena.
Campaign Design
My Role: Post Production Manager & Producer
Production: Palomina & Sportsbet Internal