Sportsbet has scoured the globe to find a compelling collection of famous fools, assembling them to promote its new, ‘Foolproof’ iPhone app. Designed to bring a smile to peoples’ faces by taking the mickey in an endearing way, it simply highlights how Sportsbet’s new iPhone app is so easy to use, it’s foolproof. - The campaign was created by Sportsbet’s internal creative team in collaboration with Finch & Emotive.
My role was post-production manager.
Photography & Mocks
Case Study
My Role: Post-production Manager
Production: Finch & SB Internal
Photography: Chris Hillary
Director: Sam Hibbard