I worked as an Animator/Compositor for a Smart Energy GB campaign. Directed by Remy Dupont & Fabrice Fiteni, at Picasso Pictures London. The campaign's aim was to persuade the UK to install a smart energy meter. To do this we personified gas and electricity with the creation of Tom and Jerry-like cartoon rivals 'Gaz & Leccy' who are out of control.
The campaign won multiple awards including two Silver British Arrows Awards: Best new advertiser to TV. An IDEAS award for the Cinema Takeover. And a Magnetic Spotlight award. After the first execution, more than 90% understood that Gaz and Leccy represent gas and electricity, and 73% said it made them think significantly about getting a smart meter.
Cinema Takeover Activation
Development
Static Artwork
TV Frames
My Role: Animation & Compositing
Studio: Picasso Pictures
Director: Colden Cactus - Remy Dupont & Fabrice Fiteni.
Agency: AMV BBDO