During the 2010 world cup in South Africa, there was an octopus named Paul that captivated the world as an uncanny, accurate predictor of that year’s World Cup results. Correctly predicting the winners of 12 out of 14 games!
12 years later and Sportsbet has paid tribute to Paul by reprising his legacy via a fully cgi octopus created by the team at Cadre Pictures.
As part of Sportsbet's Yeah/Nah campaign, Multi the octopus backs Australia for every match on multiple animated Ooh billboards across major cities. We created a striking illusion of a three dimensional animation taking place inside the building.
My Role: Creative Director & Producer
Studio: Cadre Pictures