I was challenged with the development & production of Sportsbet's new retail creative for 2021 and beyond. It was an ambitious project completely changing Sportsbet's creative style. I lead the conception and production of a 3D sporting world parody across 5 different sports. I chose 3D for the project because it's economical over long projects and versatile, seamlessly flowing through Sportsbet's marketing funnel; TV, digital, statics, broadcast, in-app & print.
Static Artwork
Initial Look Development
Character Dev
Environment Design
Character Asset Development
Character Assets
TV Frames
My Role: Director & Project Lead
Studio: Cadre Pictures