I spotted and pitched a tremendous opportunity for Sportsbet to build brand fame by parodying Trump's larger-than-life personality in a scroll-stopping US election campaign. Working as the director and project lead, I partnered with CUB studio UK to bring this brave, humorous project to life.
Trump-Hub became the most successful one-off campaign Sportsbet has ever produced. Despite recording the VO artist in a cupboard thanks to Covid lockdowns.
Design
My Role: Director & Project Lead
Studio: CUB
