I was the lucky director and production lead in charge of Sportsbet's largest campaign of the year, Spring-Carnival 2020. Sportsbet's internal production team hadn't produced an animated campaign on this scale before. I had the exciting challenge of ramping up Sportsbet's internal capabilities bringing them structurally in line with an external production house. Chris Phillips was the perfect illustrator for the job with his distinct humorous style.
The campaign was a huge success, scoring the highest ratings of any ads in Sportsbet's ad monitoring to date. Delivering the biggest Spring Carnival results to date.
Process Breakdown
Sketch - Illustrate - Animate
