I was very proud to take part in this campaign to help drive behavioural change and normalise the use of safe gambling tools, such as deposit limits. Take up of deposit limits nearly doubled in the weeks after the campaign.
Depicting a group of mates visiting the ‘Mate Museum’, their reminiscing takes a turn when remembering a time they went too far on the punt.
The campaign will be brought to life across TV, Radio, Press, Outdoor Billboards, Broadcast integrations, Digital Video & Display. Helped manage the post production & delivery.
My Role: Post production manager.
Studio: Sportsbet internal.