Sportsbet is standing up, for sitting down. A parody of the extreme motivational ads coming out for sports drinks and muesli bars. The campaign endorses Australians’ right to enjoy the art of doing less, reminding punters that when it comes to getting a bet on, Sportsbet is literally the least you can do.
I co-managed the post-production for TV & Digital.
Promos
Shoot Stills
My role: Post Production
Director: Barney Howells
Production: Finch & SB Internal
Agency: Deloitte